I got curious yesterday about how size of the readership of our local newspaper, The Guardian compares to the size of the readership here.
The Canadian Newspaper Association reports that The Guardian has an average daily readership of 20,237.
The traffic statistics for ruk.ca show that there are approximately 1,000 unique visitors to this site every day. Google Analytics reports similar numbers.
So, in simple terms, The Guardian has 20 times the daily readership.
Of course our counting methods are different, their’s are independently verified, and they have web traffic too. And many of my readers aren’t local.
My advertising revenue is about $6.00 a day (from Google AdSense). My expenses amount to my time — probably about 30 minutes a day, on average — and a slice of a $100/month hosting bill.
The Guardian makes a lot more money, but they also need employees and trucks and paper and paper carriers. I assume they make a lot more money at the end of the day, but I’m willing to bet that when expressed in terms of tonnes of carbon per reader, I’m running a greener operation.
This is not to suggest that I aspire to newspaperness, but it’s and intriguing comparison nonetheless. And it seems to suggest that a wily entrepreneur/journalist could make a run at creating an online publication that would rival The Guardian in readership.