When Matt Rainnie was host of Mainstreet on CBC Radio we produced a couple of summer’s worth of eclectic radio pieces, like Everything You Wanted to Know About Ice Tea in 2004.

Matt is inveterately curious and a great interviewer, so when I wanted to flush subscribers to The New Yorker out of the bushes I dropped him a line, and he quickly bit, coming along to the Reinventorium yesterday morning to tape a short piece that aired this morning.

The awesome power of radio has resulted in a half dozen more subscribers outing themselves.