Here’s the new “brand positioning” statement for Prince Edward Island, part of the Tourism Advisory Council presentation of the 2005 PEI Marketing Plan:

Prince Edward Island is the Atlantic Canadian vacation destination that rewards visitors with a heightened sensory experience because it is an Island with distinct and vibrant people, places and experiences.

My friend Rob Paterson writes about a new course he’s teaching at UPEI and says its premise is, in part:

The foundation of mass media is eroding rapidly. The channels that mass media rely on are being disintermediated by direct web channels or by other media. Brand power is leaving the corporate centre and is being replaced on the web by the voice of the consumer. Trust in corporate and government leaders is falling. Customer attention, buffeted in a maelstrom of advertising noise, is falling.

And then, later on:

This course will justify this claim and will take you inside the minds and behind the actions of the revolutionaries. You will not only see what is going in real time, you will meet and talk to the key figures. You will be among the few who know that is going on.

I see a disconnect here.

Rob is positing that the elites are dying out, and that we can all go P2P. The “corporate centre” and “brand power” are out.

And yet Rob is suggesting that you come into the brand-powered corporate centre (UPEI) with him to join an elite bunch of “the few who know that is going on.”

Rob’s course seems, thus, to be a mediated approach to learning about disintermediation.

If the disintermediated webloggy future is so great, why do we need UPEI? Why do we need Rob?

Just wondering.

The CBC Archives website is a treasure trove of audio and video goodness from the CBC’s history. Every time I visit I find something interesting.

Today I stumbled across the page for Monday, October 17, 1977, part of their Days to Remember series because it was the first day that the proceedings of the Canadian Parliament were televised.

You can hear Max Ferguson interviewed by Don Harron on Morningside or watch Rex Murphy interviewed by Peter Gzowski on 90 Minutes Live.

Watching the technically awkward Gzowski clip reminds me just how technically revolutionary The Journal was when it came on the air in 1982. Right off the top of the first episode we got to see big heads of the interviewees projected on the wall of the studio, commonplace today, but an innovation back then. And oh how I loved that theme song.

Last year one of my father’s colleagues asked for advice on planning a family camping trip to Prince Edward Island. I just heard back from him that my advice was helpful, so I thought I’d post it here.

For campgrounds, I recommended:

Cedar Dunes Provincial Park: near West Point. Right on the ocean. Breakfast available from the local West Point Lighthouse restaurant. Very scenic — amazing sunsets.

Strathgartney Provincial Park: near Charlottetown. An excellent campground if you want to explore Charlottetown, as it’s only about 15 minutes east west (!) of the city. In the Bonshaw Hills, and very green and forested. Access to the West River for swimming. Children’s playgrounds and frisbee golf course. The Town of Cornwall, 1/2 way to Charlottetown, is very handy for groceries and supplies.

Panmure Island Provincial Park: on the eastern side of the Island. Beautiful beach. Quite isolated, and very scenic. Close to Montague for supplies.

Red Point Provincial Park: very very east, near Basin Head. Amazing beach, beautiful views, and a good reason to go this far east. Basin Head Fisheries Museum is next door, and is worth a visit.

For restaurants and things to do, I suggested:

The restaurant near the North Cape Atlantic Wind Test Site is excellent, and has a great view. The Wind Test Site is worth the drive to the far north-west tip of the Island: the giant wind turbines are now providing 4% of the Island electricity, and are a site to behold.

The MacAusland’s Woolen Mill in Bloomfield is very interesting, and much unchanged over the last 50, 60, 100 years. The turn raw fleece into great blankets, and you can walk around and see all of the machines at work. You should certainly buy a blanket as well, as they are top-rate.

The Brackley Drive In (www.drivein.ca) blew down last year, but if they manage to rebuild by the time you’re here [ed: they did!] it’s worth a visit. Very nice drive-in movie theatre in the woods near Brackley Beach.

Also near Brackley Beach is The Lobster Claw, an unassuming family restaurant with good food and excellent service, The Dunes, and architecturally interested gallery and studio, with a restaurant attached, and Shaw’s Hotel, which is a hundred-year-old seaside inn that’s a good place to splurge on a room or cottage if you’re looking to do that (reservations are needed well in advance).

In Charlottetown, we like the Formosa Tea House (186 Prince St.) for Taiwanese-inspired snacks and drinks, Interlude (Kent St. across from City Hall) for a different take on the same, COWS for ice cream, the Town & Country for a simple, uncrowded family restaurant with a great outdoor patio. Timothy’s on Kent St. or Beanz on University Ave. are both good for coffee. Sirenella’s is good for slightly formal Italian food (it’s across from the Delta Hotel on Water St.).

As I said, some of my advice seemed to have worked: the family did, indeed, visit MacAusland’s and bought a blanket. They stayed Cedar Dunes and Panmure Island, and went to the wind test site.

My friends John and Sherin at Yankee have been covertly distributing pirated copies of a hand-sketched map of PEI that I made to accompany them on their visit here a couple of years ago. I should try and track down a copy of that and post it here.

Look at me… I’m a budding Nancy Chandler!

Oliver got a new second cousin this morning, Tlell (reference), baby girl to Pam and Bill. Welcome to the world.

I sent the following letter to Sounds Like Canada in reaction to this morning’s broadcast:

Hello there.

I was very disappointed to hear, on this morning’s “50 Tracks” segment, your “bleeping out” of the word “fuck” in the Alanis Morisette song “You Oughta Know” (in the line “And are you thinking of me when you fuck her.”)

One expects this sort of gratuitous censorship from commercial radio stations; for the CBC to do so, especially in the context of a segment like “50 Tracks” that purports to be judging the “essential” quality of Canadian songs, it is unconscionable.

That line, it could be argued, is the emotional centre of the song; to lop off the word “fuck” is to rip out the song’s heart, and to neuter its power.

I think your listenership deserves to hear the song in its original glory.

I’m not smart enough to figure out which films should win what. But I watched anyway, and had these thoughts:

• I want to hire Morgan Freeman to narrate my life. Every day. You know, just like in The Shawshank Redemption.
• Is Beyonce really that good that she needs to be called in for two three (!) songs? Aren’t there other singers out there?
• I liked the “live from the seats” style of giving out selected awards (although there was that stunned looking guy on the lefthand side of the aisle who didn’t know what to make of it all). I liked it when the guy nominated for best short spelled out “I Love You” with his hands.
• I didn’t like the “lets bring all the nominees on stage while we announce them” trick; it’s bad enough to lose without having to stand beside the winner. And they only did this for the “don’t really matter all that much” categories anyway.
• I liked Chris Rock as host.
• How do they do that magical “show video on little panels on the roof” thing? Neato.
• Rene Zellweger was best dressed, hands down.

As my officemates can attest, from the large recycling bag full of Honest Tea bottles outside my door, I am an addict. Here’s a list of where to buy Honest Tea in Canada. Note that in Charlottetown, the only source I’ve found so far is the Shopper’s Drug Mart on University Ave.; they carry only four varieties there: Peach, Green Dragon, Lemon and Mint. The Green Dragon is my personal favourite and, as a result, you’ll very seldom find it in stock there, as I regularly buy it out.

Last night, instead of going to the movies as we usually do on Saturday nights, Catherine and I got obsessed with the Estonian city of Tartu. Tartu’s motto is “city of good thoughts.” That’s almost enough to get me to move there.

Where is Tartu, you might ask. Right here.

From Steven comes a link to this very interesting trip through the history of a Wikipedia article.

The screencast comes from Jon Udell, famous otherwise for LibraryLookup. It turns out that Jon lives in Keene, New Hampshire, just a hop skip and a jump up the road from Yankee in Dublin.