In the winter and spring of 2010 I had a series of conversations with Bruce MacNaughton, from the Prince Edward Island Preserve Company, about business, life, design and ecommerce. I took payment for my consulting, such as it was, simply in Bruce’s agreement to all me to record our conversations and to publish them for the public. I think it was a good deal for both of us. We had 6 conversations in all, and they are preserved here.