Esse quam videri

Esse quam videri means “to be, rather than to seem to be” and that’s how Bruce MacNaughton started off this week’s “Conversations with Bruce” taping.

With a somewhat distracting Michael Buble album playing in the background at Casa Mia Café, this weeks conversation was more wide-ranging than in previous weeks, but we circled around the same general subject matter: what’s the best way to engage the Prince Edward Island Preserve Company community in the digital realm.

Our conversation starts off with a drawn-out question from me prompted by an advertisement for Dauphin Kaffee in a recent issue of Monocle.  The ad led readers to this landing page to register (or perhaps “apply”) for a free sample of their high-grade coffee. I was intrigued by the notion of replacing “everyone in the world” as a potential audience with “only a select few” and using the filter of “having visited the Preserve Company in New Glasgow” as a filter.

From there we jumped off to conversations about shipping rates, strawberry supplies, webcams on farms, the scenery in New Glasgow, an email from Sue in Australia, and “social media.”

Apologies for overuse of the word engage, the annoying buzz that kicks in at 03:30 (it was a cooler across from us, I think). And apologies to Bruce for using the goofy hands-at-ears thumbnail for the video, but I couldn’t resist.


Hello's picture
Hello on February 12, 2010 - 01:44 Permalink

Like it, but eager to see you help him deliver some results, there is real opportunity there…

Sue's picture
Sue on February 12, 2010 - 07:04 Permalink

Hi Peter, Thanks for another great conversation with Bruce. You both have some great ideas to enhance both personal and on-line visits to the Preserve Company and PEI in general. Thanks also for this weeks update and links to Google street view. I had been checking periodically over the past year to see whether street view was available, so it was fantastic to finally see some of PEI’s famous attractions, including New Glasgow!