Esse quam videri means “to be, rather than to seem to be” and that’s how Bruce MacNaughton started off this week’s “Conversations with Bruce” taping.

With a somewhat distracting Michael Buble album playing in the background at Casa Mia Café, this weeks conversation was more wide-ranging than in previous weeks, but we circled around the same general subject matter: what’s the best way to engage the Prince Edward Island Preserve Company community in the digital realm.

Our conversation starts off with a drawn-out question from me prompted by an advertisement for Dauphin Kaffee in a recent issue of Monocle.  The ad led readers to this landing page to register (or perhaps “apply”) for a free sample of their high-grade coffee. I was intrigued by the notion of replacing “everyone in the world” as a potential audience with “only a select few” and using the filter of “having visited the Preserve Company in New Glasgow” as a filter.

From there we jumped off to conversations about shipping rates, strawberry supplies, webcams on farms, the scenery in New Glasgow, an email from Sue in Australia, and “social media.”

Apologies for overuse of the word engage, the annoying buzz that kicks in at 03:30 (it was a cooler across from us, I think). And apologies to Bruce for using the goofy hands-at-ears thumbnail for the video, but I couldn’t resist.