Terbay Services is one answer, a lovely-sounding one:

In 1969 the M6 was built through the Lune Gorge and over Shap summit, cutting across Orton Low Moor on John and Barbara Dunning’s farm.

When they learnt that the Department of Transport wished to build a motorway service area on the moor, these young farmers, recently married, boldly put in a bid for the lease to build and run it.

Tebay Services opened in 1972 on the northbound carriageway. We were the UK’s first family-run motorway service area, a friendly refuge sheltered behind a plantation of Scots Pines from the sound and fury of the motorway. We cooked simple good food in a 40-seat restaurant and kept a small shop selling locally sourced crafts alongside drivers’ essentials.