We all have all sorts of business ideas, never executed, buzzing around in our heads. “Turo, but for dogs,” and the like.

One of mine, long-standing, has been a bookstore that only sells 10 books. I figured that, in this age of infinite choice, curated limitation is attractive.

Overwhelmed by the billion books on Amazon.com? Come to Pete’s Bookateria, and free yourself from choice!

But this morning I read Lewis Buzbee, in The Yellow-Lighted Bookshop:

One thing is certain in the aesthetics of bookstore design: if there’s too much space, there’s not enough books, and pretty soon, customers will stop coming, and so the decline begins. Customers are seduced into a bookstore because it seems to thrive; we want to see lots of books. We are much more likely to be drawn to a messy bookstore than a neat one because the mess signifies vitality. We are not drawn to a bookstore because of tasteful, Finnish shelves in gunmetal gray mesh, each one displaying three carefully chosen, color-coordinated covers. Clutter—orderly clutter, if possible—is what we expect. Like a city. It’s not quite a city unless there’s more than enough.

So, right: an integral aspect of bookstores is all the books we don’t want to buy.

Part of the joy of browsing a good bookstore is the knowledge that, in the sea of books that hold no interest, are the two or three books that do—my books, the ones the bookseller secured with me in mind, uniquely.

My idea—let’s relieve the pressure of choice—removes that delight.

So I’m moving it to the rejected-business-idea pile.

But if you’re interested in fractional dog ownership, let’s talk.

In other news from The Shed, their canned coffee, Kool Brew, is now available. It’s potent stuff: enough to share over an afternoon with someone you love.

A can of Kool Brew coffee at the new Charlottetown Library.

Best wishes to my friend Hai as she opens the second location for The Shed, on Queen Street. As a special bonus, there’s a brand new public library opening around her at the same time.

I took a week off.

Everything.

Work, parenting, household management, blogging.

Lisa and I spent five nights on the shore. Doing, mostly, nothing at all. It was sublime.

My first time strawberry picking on Prince Edward Island.

Longtime reader of, and contributor to, this blog, Andrew Chisholm, has launched Island Edition:

Learn everything you need to know to stay current with what’s happening on PEI. Island Edition will be in your inbox every Wednesday and Friday morning. For free.

Recommended.

If nothing else, COVID has gifted me 100% wearing-my-pyjamas-on-my-deck-while-eating-breakfast comfort, including casual chit-chat with neighbours.

If your reaction to this is “huh?”, then you don’t know me at all.

About This Blog

Photo of Peter RukavinaI am . I am a writer, letterpress printer, and a curious person.

To learn more about me, read my /nowlook at my bio, listen to audio I’ve posted, read presentations and speeches I’ve written, or get in touch (peter@rukavina.net is the quickest way). 

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