Two years ago I reported that this photo that I took in April 2017, of Clover Food Lab in Burlington, MA, had been seen on Google Maps 1.5 million times:

Google Maps emailed me today to tell me the count is now up to 2.3 million:

I was curious enough about this to try to ask Clover Food Labs about the photo — do they know that I’ve helped to promote them 2.3 million times? — and so I looked up their Contact Us page, and read:

Clover is headquartered in Boston, MA. We have no phone number, no landline phones in our company and are paper-free. While this might frustrate some, it helps us keep focused on what matters the most: making food you dream about. Our Locations page contains links to our daily menus – click on any menu item to learn more about it. Our restaurants are staffed with really friendly people who would love to get to know you and answer any questions you might have – face-to-face is our preferred mode of communication.

I love that.

And it reminds me of my own company voicemail:

Hello!

You’ve received the offices of Reinvented in Charlottetown, Prince Edward Island.

Our company is small. So small we don’t answer the phone. So small that if this phone number didn’t have sentimental value, we wouldn’t have a phone at all.

We’re not taking on new clients at present, and we never respond to commercial solicitations.

If you need to get in touch for other reasons, you’re welcome to leave a message here, or to send email to Peter at Rukavina.net — Peter at R U K A V I N A dot net.

Have a good day.

My brother used to have a colleague, let’s call him Phil, who, on the side, was running a business; apparently they’d be out at lunch together, this fellow’s cell phone would ring, and he’d answer “Hello, Phil Spencerton, International Sales…” He was trying to convey an image of grandeur far outstripping the reality of his one-person operation. I’m trying to do the opposite. So is Clover.