James A. Reeves’ luggage went missing at Heathrow:

Our luggage went missing somewhere in the depths of Heathrow, so I bought a cheap change of clothes at a discount chain called TK Maxx, which has the same logo and chaotic atmosphere as TJ Maxx in the States. Only one letter was different. This minor tweak captures the uncanny sensation of being on the other side of an ocean, yet everything feels more or less the same now that we’re living in the shadow of an end-game corporate colossus.

From Wikipedia:

TK Maxx is a subsidiary of the American apparel and home goods company TJX Companies based in Framingham, Massachusetts. … The chain uses a slightly different name from that of the TJ Maxx stores in the United States, to avoid confusion with the British retailer T. J. Hughes.