Okay, I’m willing to accept the whole “Magic Ninety Three dot One” thing. I don’t like it, but it’s hard to be critical of a techo-posturing when it’s happening inside the soul-free puffery that is “Great Lite Rock Hits.”

But it appears, at least from the evidence presented on a brief listen to the Halifax CBC afternoon show, that there might be a movement afoot to rebrand CBC Radio One as “CBC Radio Dot One.”

I’m hoping against hope that this was a momentary slip or two by a green host, and not an across-the-board change.