For reasons that will become much more obvious shortly, I’ve been spending a lot of time trying out various ways to order food and drinks for pickup using mobile apps.
Starbucks has a very slick mobile app, with solid logistical support for it in their restaurants, and because you need to preload the mobile app with a minimum of $25, I’ve had more experience with it than others (despite not really having a taste for Starbucks coffee).
The one thing about the app that’s confounded me is that I haven’t been able to figure out how to order a decaf espresso macchiato.
I can select the cup size, the number of shots, the milk type and degree of froth, the sweetener, and whether I want extra water or not.
I can choose to add caramel sauce or cinnamon dolce syrup, or sugar-free cinnamon dolce syrup.
But there’s no way to select decaf coffee.
So I contacted Starbucks using the form linked to from the app, and their quick reply was:
I am so sorry that the mobile application is not set up for the option of a Decaffeinated Espresso Macchiato due to no decaf option. I will be sure to share your feedback to the correct department to be considered on the next update. Once again I am very sorry for the inconvenience.
So at the very least I’m not crazy: there is no option for selecting decaf.
This is such a bizarre design decision, that runs contrary to the app’s flexibility otherwise, that I have to imagine it’s tied to a process issue that’s not obvious.