Vestiges of Island Tel

It’s been 20 years now since Island Tel began its brand transition to Aliant, and 16 years since Aliant completely retired the brand names of its merged component regional telcos, yet vestiges of the old name remain.

Like this telephone booth in the Atlantic Superstore in Charlottetown (located, ironically, just a few hundred metres from Island Tel’s former headquarters). The logo is one that existed during the transition between Island Tel and full-on Aliant, designed in that regrettable era of globes and a swoops.