On my daily walk up the street from Casa Mia to the office I walk by the Shoppers Drug Mart on Queen Street. And more often than not I see two trucks, one from Coca Cola and one from Pepsi arranged in front of the store as their respective drivers refill the soda supply inside. I’m delighted by this spectacle every time I see it: there’s just something so concrete about this artful face-off that’s fronted by so much brand-building and advertising elsewhere. I wonder if the two drivers are friends.