Sunset over Superstore

I’ve been a regular, loyal Sobeys customer for years. But a chance encounter with Rolling Meadow Dairy yogurt at Superstore a few weeks ago has led me to tentatively switch my allegiance: I’ve done our weekly shop there two weeks in a row.

The Rolling Meadow yogurt has proved an excellent starter for my own homemade yogurt making; it’s worked out much better than other brands.

A small window into the challenges of building grocery chain market share: a multi-year relationship dashed by a single product preference.

It’s early days yet, and it’s quite possible that the 3 mile hike from bread to milk at Superstore will wear me down and see me returning to the comforts of Allen Street.


Steven Garrity's picture
Steven Garrity on May 13, 2018 - 07:43 Permalink

I don't even know who you are anymore.

Krista-Lee Christensen's picture
Krista-Lee Chri... on May 13, 2018 - 17:24 Permalink

We are nearly loyal customers to Sobey's solely because of the price on their Yves veggie ham slices. I get it.