I’ve been a regular, loyal Sobeys customer for years. But a chance encounter with Rolling Meadow Dairy yogurt at Superstore a few weeks ago has led me to tentatively switch my allegiance: I’ve done our weekly shop there two weeks in a row.
The Rolling Meadow yogurt has proved an excellent starter for my own homemade yogurt making; it’s worked out much better than other brands.
A small window into the challenges of building grocery chain market share: a multi-year relationship dashed by a single product preference.
It’s early days yet, and it’s quite possible that the 3 mile hike from bread to milk at Superstore will wear me down and see me returning to the comforts of Allen Street.