The Press-to-Shelf Movement

Peter Rukavina

The coffee bags I designed and printed on Monday? On Tuesday morning they were on the shelf at Youngfolk & The Kettle Black on Richmond Street filled with coffee and ready for sale. I can’t tell you how enormously satisfying this short “press to shelf” window is; it’s like digital design timelines have been transposed into the analog realm.

I only printed 85 bags, so if you want your “Kettle Black Blend” in one of these bags, act now.

Coffee Bags ready for Loading

Coffee Bags on the Shelf

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About This Blog

Photo of Peter RukavinaI am . I am a writer, letterpress printer, and a curious person.

To learn more about me, read my /nowlook at my bio, listen to audio I’ve posted, read presentations and speeches I’ve written, or get in touch (peter@rukavina.net is the quickest way). 

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