Does Not Contain Fruit

A still from a television ad currently running for Metamucil:

Truth in Advertising

The bulk of the ad shows pieces of luscious fruit raining down the screen. However the actual product contains no fruit. Truth in advertising?


Kevin's picture
Kevin on April 23, 2008 - 11:01 Permalink

During the ‘consumer consciousness’ raising of the ’70s I was in Jr. High and had a teacher (Ray MacCormick) who was fully swept up in the movement. Back then we used to discuss the rules and restrictions advertisers must follow. It would be my *impression* that such an ad would have been contrary to code and refused broadcast in the late ’70s. Am I right? Did the rules change? Why would such an ad (with the tiny print that I’ll bet pops up just at the end) be allowed?

I guess Ray did his job — I’m still curious about this stuff.