Once the black dried on the C1A 4R4 envelopes, I added a red layer, with my name:
I love the “taking the smallest element and making it the biggest” aspect of this design: the postal code is often a throwaway item added (or not added) to a return address; this flips that, and makes it unavoidable.
My contacts within Canada Post suggest that if you mail a letter addressed simply to “Rukavina C1A 4R4” there’s a good chance it will get delivered; this puts that to the test, at least on the return side.
About This Blog
I am Peter Rukavina and this is my blog. I am a writer, letterpress printer, and a curious person.
To learn more about me, read my /now, look at my bio, listen to audio I’ve posted, read presentations and speeches I’ve written, or get in touch (peter@rukavina.net is the quickest way).
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