High-level sources inside the Compass organization tell me that the supper hour television news on CBC is up for a re-branding — again — starting January 9. What once was Compass, then Canada Now will become CBC News at 6:00.
Except in St. John’s, Newfoundland where owing in part, one assumes, that it airs at 5:30 p.m. in sections of the province, it will continue to be known as CBC News: Here & Now.
My sources say that the irony is that, given the upcoming Olympics and other events, the new “CBC News at 6:00” will often not actually appear at 6:00 p.m., leaving commentators in the awkward position of having to announce the “CBC News at 6:00 at 7:00” and the like.
If there was ever an obvious time to repatriate the Prince Edward Island edition of the supper hour newscast as Compass, now is it.