High-level sources inside the [[Compass]] organization tell me that the supper hour television news on CBC is up for a re-branding — again — starting January 9. What once was Compass, then Canada Now will become CBC News at 6:00.
Except in St. John’s, Newfoundland where owing in part, one assumes, that it airs at 5:30 p.m. in sections of the province, it will continue to be known as CBC News: Here & Now.
My sources say that the irony is that, given the upcoming Olympics and other events, the new “CBC News at 6:00” will often not actually appear at 6:00 p.m., leaving commentators in the awkward position of having to announce the “CBC News at 6:00 at 7:00” and the like.
If there was ever an obvious time to repatriate the Prince Edward Island edition of the supper hour newscast as Compass, now is it.
About This Blog
I am Peter Rukavina and this is my blog. I am a writer, letterpress printer, and a curious person.
To learn more about me, read my /now, look at my bio, listen to audio I’ve posted, read presentations and speeches I’ve written, or get in touch (peter@rukavina.net is the quickest way).
You can subscribe to an RSS feed of posts, an RSS feed of comments, or a podcast RSS feed that just contains audio posts. You can also receive a daily digests of posts by email.
Comments
Did your inside source know
Did your inside source know how much this “rebranding” cost?
It is never a matter of a few emails and a couple of conference calls with the CBC. Remember this the next time they complain about having no money.
Start the costing with the 16
Start the costing with the 16 page full-colour insert in this week’s MacLean’s magazine, entitled “THE BIG PICTURE”, and cover story “Time for Better news - CBC rethinks its reporting”. The “magazine” purports to be an objective look at TV in Canada, including brief mentions of Corner Gas - the hit show on CTV that CBC turned down, but is a thinly disguised intro to CBC’s revamped news, comedy and hockey coverage.
Peter, remember this post
Peter, remember this post number because I know in less then two years you will be linking back to it when they rebrand the program once again.
I favor bringing back the Compass brand for the island… I also favor kidnapping Roger and Sara and putting them back at the desk, side by side, the way things should be. I miss it.
A few months back my “high
A few months back my “high-level source inside the corporation” told me we were getting our old “Compass” name returned when the format returns to 1-hour. But, “The CBC News At 6:00” is so creative I can see why they’ve gone with it instead; there’s only so much one can do with a compass, but to keep a corporate name in there will keep us all from forgetting where all the InfoTainment comes from.
Don’t know why Newfoundland
Don’t know why Newfoundland needs special treatment. We’ve been listening to “The World At Six” at 6:30 for as long as it’s been on the air.
Add new comment