No doubt by now you’ve seen the Foundation for a Better Life advertising, either on television or on billboards. It’s easy to confuse the TV ads with those of the The Church of Jesus Christ of Latter-day Saints: they both run ads for apple pie concepts like truth, beauty and light.

An article in portland indymedia sheds some light on the big money behind this campaign.

By the way, if you’re interested in Mormonania, check out this movie about their vault in the middle of Granite Mountain.