Customers as God

Peter Rukavina

From my Stephen comes a pointer to this ad from General Motors:

Stephen says:

I saw a review of the ad which basically said “talk is cheap,” but what struck me is how very different the ad is - didn’t Lee Iaccoca put out non-car ads like this during the whole bankruptcy/bailout debacle at Chrysler? But what strikes me is how (apparently) humble the ad is and the curious use of religious terminology - both “redemption” in the headline but also “spread the Gospel” in the text. Are customers God?

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Photo of Peter RukavinaI am . I am a writer, letterpress printer, and a curious person.

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