Apparently, “Having a baby changes everything” is a service mark of Johnson & Johnson. They have an advertising campaign built around the phrase. Here’s what they say, in part, about the campaign:
When you look at the advertising, you’ll feel Johnson & Johnson understands your life has changed and we are there to enhance the bond between you and your baby.
I suppose they must be credited for being honest about how they’re trying to manipulate us. Somehow the notion of a company like Johnson & Johnson (or any company, for that matter) claiming to “understand” anything, least of all the “bond between you and your baby” seems far-fetched and, well, creepy.
Here’s a link to 1620 trademarks owned by Johnson & Johnson.
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I am Peter Rukavina and this is my blog. I am a writer, letterpress printer, and a curious person.
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Comments
Ya but couldn’t you just
Ya but couldn’t you just drink the corn starch based talcum powder?
My first baby is due this
My first baby is due this week, seriously, I’ll let you know if it changes everything.
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