Using a name that isn’t your everyday name when your Starbucks barista asks you for it is a small powerful act. It won’t do much to defeat surveillance capitalism, but it’s very good for personal bravery-building. “I am, today, who I say I am, today.”
Today at the Starbucks in Stratford I was Flambeaux. Except that, despite spelling it several times, I came out as Falmeeaus.
All hail Falmeeaus.

I am
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Providing a name at…
Providing a name at Starbucks falls under my 'lie more' heuristic that I also use for webforms. There is no need for real data to complete the transaction ;)
Be who you are today.
The…
Be who you are today.
The only thing that flummoxes me about that is the L for the B.
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