Merchandising

Peter Rukavina

Everything I know about merchandising, including what the word itself means (“the activity of promoting the sale of goods, especially by their presentation in retail outlets”), I learned at Canadian Tire as a teenager. While my primary role there was selling Commodore VIC-20 computers, I received all the training that any floor staffer would, so I learned all about how to put English-language labels facing front, making sure there was always the appearance of products being fully in stock, and that Canadian Tire sells most of the Armour All in Canada.

All of which made me appreciate this floor display at The Bookmark even more.

Book table at The Bookmark, showing Using Her Marbles beside Barack Obama's  A Promised Land

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About This Blog

Photo of Peter RukavinaI am . I am a writer, letterpress printer, and a curious person.

To learn more about me, read my /nowlook at my bio, listen to audio I’ve posted, read presentations and speeches I’ve written, or get in touch (peter@rukavina.net is the quickest way). 

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