Every year the editors and art directors of Print magazine select advertising, logos, stationery, calendars, annual reports and other print pieces produced that year and publish a Regional Design Annual.

I’m happy to report that in the Regional Design Annual 2001 you’ll find the Reinvented logo. (Hint: it’s on page 284)

The logo was designed for me by Tom Hughes. Oddly enough, Tom and I have never met face to face. We’ve exchanged email over the years — he stumbled across me through a link on the www.gov.pe.ca website — and when I renamed the company Reinvented Inc. (we used to be Digitial Island Inc.) in 1998, Tom agreed to design a logo for the newly named enterprise.

The experience of opening Tom’s email with the logo enclosed was one of the best of my professional life: I’d sent him an email outlining what kind of logos I liked, what I like in typefaces, and what I wanted Reinvented to be about. Six months later he emailed me a logo that perfectly captured it all. I learned enough about the skills of a truly talented graphic designer in one fell swoop to last a lifetime.

Tom is the former creative director of Apple Computer (he designed the logo for the original Macintosh). The Reinvented logo is in good company: you can see a good cross-section of Tom’s recent work at the idealab! website (the logos there aren’t all Tom’s work; only the good ones).

I’ve thanked Tom for his brilliance before, but this is a good opportunity to thank him again publicly. Thanks, Tom. Maybe someday we’ll meet face to face!

Joni Mitchell’s 1991 song Night Ride Home should win some sort of award for the most compelling song with the least compelling lyrics. An example:

Hula girls
And caterpillar tractors in the sand
The ukulele man
The fireworks
This 4th of July
Night ride home

I’ve pointed to Justin Hall’s Links.net website before, but it’s something that bears repeating.

I’m slowing coming to believe that this site is one of the few that really takes advantage of the webiness (for lack of a better word) of the web. It’s a very wide and deep website — you can click and click and relate and relate forever, near as I can tell, concept to concept to concept.

The writing is sometimes raw, and sometimes too personal for comfort, but most of it’s about real life, and that’s what makes it interesting.

If you want to travel (as opposed to tourist) somewhere, I can’t imagine a better read: it’s so much more useful than Lonely Planet and Rough Guides, and anything else, at giving some flavour of modern day nomad lifestyle.

The CBS television program The Amazing Race is back on the air with a second season. It runs Wednesday nights. As Catherine and I often discuss how we would do if we were contestants, I was interested to read the Amazing Race Application Form.

The heart of the matter? This section, I think:

All contestants must agree to live, work, and cooperate with the other contestants and the Producers during the taping of the Program on a twenty four (24) hour a day, seven (7) day a week basis. Contestants must be able to travel for long periods of time, must be adaptable to various living and working situations and must enjoy working and living in close proximity with others of varied age, sex, race, background, and experience.

I am on hold waiting for a Sybase web-based telephone conference to start. Playing in my ear is a “lite” instrumental version of Get up, Stand Up by Bob Marley and Peter Tosh. This song is described on the Bob Marley website as follows:

This is the cutting call-to-arms that kicked off the Burnin’ album. Seldom has the Rasta ethos been spelled out with greater sagacity, yet the theme transcends all religious and political boundaries. Amnesty International uses this song as their anthem.

We’re working on a website for Hunter River singer- songwriter Allan Rankin. Stay tuned.

Item One: Seen on a memo on the bulletin board at the CBC in Charlottetown: across Canada, directory assistance charges cost the CBC $150,000 a year. The suggested remedies were “use the white pages” and “use www.canada411.ca.” My own side note: how long before Bell starts charging for access to that site?

Item Two: Norwich Union had, by virtue of its frequent and quite annoying television advertising, one of the most recognized brands in the insurance business (“It’s Patrick, he’s bought life insurance…”). Now they’ve changed their name to AIG Insurance. Does this make sense?

Item Three: I remember being told by my friends in the anti-nuclear lobby in Ontario that if Ontario Hydro replaced the refrigerators of everyone in the province with new energy-efficient models, they would still spend less money than it would take to bring a new reactor on stream. Why don’t things like this every actually happen?

I have, for a long time, wanted to own another cardigan. Cardigans, alas, have gone out of style and it’s almost impossible to buy them anywhere. Today, I bought a cardigan.

I had avoided going into Hambly and Innis for 10 years. Initially I was afraid, and then later it was out of an allegiance to Henderson & Cudmore, with which I have had various working and personal relationships.

But now H&C is no more, and I still need a cardigan. So with 30 minutes to spare after lunch today, I took the plunge. I should have gone sooner.

Hambly and Innis is a mens clothing store. Or rather a Mens Clothing Store. They sell suits and shirts and sweaters. They sell belts and hats and arm bands. They sell pyjamas, fleece and otherwise.

They do not sell sweat pants or Goretex shells or running shoes.

But they do sell cardigans. Many of them.

I was served by an very friendly elfin man who guided me directly to the cardigan I wanted. I tried it on. He said they only received one in this colour — “you’ll never meet yourself.” List price $100. Sale price $69. I bought of pair of flanel pyjamas because I felt so good about the cardigan.

Even if you are not in the market for a cardigan, even if you are not a man, you should really visit Hambly and Innis. You will be glad you did.

This site and others in our oeuvre have been “off the air,” for most intents and purposes, for the past 24 hours. A surprise switch in Internet connectivity at our sister company Okeedokee across town resulted in the need to suddenly change the Internet address of our DNS servers, the gizmos that convert Internet names like www.reinvented.net to Internet numbers like 142.177.254.45 and thereby allow browsers to connect to servers.

I don’t have the energy to go into the details of the surprise switch. Suffice to say that there was a lot of miscommunication, and blame can be shared around equally between Okeedokee, ISN and Eastlink. Nobody did anything wrong, per se. It’s just that a lot of things happened at the wrong time, and the right people didn’t know they were happening.

Things are gradually coming back into normal operation now. The servers here, web and email, have been operating normally all along; it’s just that without DNS service, none of the other computers on the Internet have been able to find them, so I’ve been largely without email and the world has been largely without our sites.

Morals of the story: communication is good; there’s a reason for having two or more DNS servers, on different networks (which we have now, thankfully, as a result of all this); sometimes it’s nice to have a break.

I know things are getting back to normal because the spam is starting to flow into my mailbox again. I’ve got to go and get my penis enlarged before I help the King of Nigeria recover dormant bank accounts and invest the proceeds in a hot new miracle cure for insomnia.

Welcome back.

Our palace at 100 Prince St. is now equipped with Eastlink’s new digital cable service. We’ve made the jump from 50-odd television channels to something in the neighbourhood of 200.

The installation experience was frustrating. A guy came around on Thursday morning to do the installation, and spent about 15 minutes installing the digital box in our living room. He then made a telephone call to activate it, and then was on his way, telling me that in about 45 minutes everything would be downloaded to the box, and we’d be in business.

Well, 5 hours later we only had about 20 of the channels between channel 100 and channel 200 coming in: the rest of the channels simply contain a message saying “One Moment: This channel will be availble shortly.” But many moments passed, and nothing came in.

After 15 minutes on hold to Eastlink technical support, I got through to a helpful agent who was able to reset the digital box several times remotely, but alas to no avail. She scheduled a service call for Friday morning.

Friday afternoon another Eastlink guy showed up at the door to do the repair. He fiddled with the box, and couldn’t do anything immediately. So he phoned in to headquarters and was on hold for 10 minutes himself (proving that at least they treat themselves as poorly as they treat their customers). More remote resets, etc. Nothing. Finally he resorted to going out to the pole on the street where he found that we were plugged into the “old plant” rather than the “new plant” and, further, that the line from the pole to our house was in rough shape.

He spent another hour giving us a brand new line from house to pole, and when he left about 4:00 p.m. we were fully digital, with all of the channels coming through loud and clear.

That we had a bum line from pole to house probably explains something about why our analog cable had quirks, like wavy lines showing up every 2 or 3 minutes on A&E.

For the next three months we’ve got a free trial of the whole universe of new digital channels. I’m disappointed that the international channels seem to be “Canadianized” versions: for example, we get “BBC Canada,” not the bona fide BBC. If you’re a fan of advertising as I am, it’s disappointing to get ads for Bobby Vinton CDs from Kitchener rather than bona fide British ads.

My initial favourites of the new channels: BBC Canada (for the pre-Trading Spaces show Changing Rooms), iChannel (a weird channel that seems sort of like the Discovery Channel, but hosted by Joe Clark’s daughter; they have Scientific American Frontiers hosted by Alan Alda, which is great), BBC Kids (for all the kids shows with multi-ethnic kids with British accents), Tech TV (just for the crazy insanity of watching people take technology absurdly seriously) and, of course, the Movie Channel, all 5 versions thereof, for movies and HBO programs.

It’s amazing I can get any work done.