Reinvented in Print

Every year the editors and art directors of Print magazine select advertising, logos, stationery, calendars, annual reports and other print pieces produced that year and publish a Regional Design Annual.

I’m happy to report that in the Regional Design Annual 2001 you’ll find the Reinvented logo. (Hint: it’s on page 284)

The logo was designed for me by Tom Hughes. Oddly enough, Tom and I have never met face to face. We’ve exchanged email over the years — he stumbled across me through a link on the www.gov.pe.ca website — and when I renamed the company Reinvented Inc. (we used to be Digitial Island Inc.) in 1998, Tom agreed to design a logo for the newly named enterprise.

The experience of opening Tom’s email with the logo enclosed was one of the best of my professional life: I’d sent him an email outlining what kind of logos I liked, what I like in typefaces, and what I wanted Reinvented to be about. Six months later he emailed me a logo that perfectly captured it all. I learned enough about the skills of a truly talented graphic designer in one fell swoop to last a lifetime.

Tom is the former creative director of Apple Computer (he designed the logo for the original Macintosh). The Reinvented logo is in good company: you can see a good cross-section of Tom’s recent work at the idealab! website (the logos there aren’t all Tom’s work; only the good ones).

I’ve thanked Tom for his brilliance before, but this is a good opportunity to thank him again publicly. Thanks, Tom. Maybe someday we’ll meet face to face!