Open letter to pop-up advertisers.
You’re the people who think that pop-up (or pop-under) ads on the web are the Next Big Thing. You like the fact that they involve more “creative” than regular old banner ads. And you like the fact that clickthru rates are higher than banner ads. And you like the fact that, like television commercials, your home pasture, they are intrusive.
You’re wrecking the web, and, in the end, biting the hand that feeds you. By sticking these invasive, non-requested insanities on my screen, you are ruining the web as an easy to navigate information medium. This will only lead to user frustration, and that will lead to fewer web users.
Besides, everyone hates this type of advertising. Hatred leads to negative branding. I sit behind a lot of people, watching them browse the web. They curse and swear when they see this stuff popping up on their screen.
You are creative people. I know you are creative because I see you producing creative work, interesting work, witty work. So it’s time to put on your industry-wide thinking cap, and come up with a way of paying for your part of the web without wrecking the rest of it.