I got a call here in the office yesterday. The guy on the other end of the line wanted to know if I was interested in blogging about his product. I can’t remember the name of the product — it was something like Morphotrax and Mingobot or Malapropzinger. It was a set-top box for Internet-delivered television. He spent 10 minutes singing its praises: revolutionize television, allow for true interactivity, etc. Will Change The World, etc. Resellers all over the world. Big into the Indian market.
Except that the product doesn’t practically exist yet. You can go to their website and see all sorts of snazzy PR and even pop up a “PC player” (no Mac version). But there isn’t anyone on the other end of the wire yet, no way to actually watch “Internet television.”
I told him that I didn’t tend to blog about “speculative products” that I couldn’t experience myself. He replied that there are lots of bloggers blogging right now about their World Changing Product. The implication was that I Shouldn’t Get Left Out.
So here’s my advice to you: if you want me to blog about your product, make sure that your product actually exists first.