WigWag Bar from the Tuck Shop

While we are speaking of candy and cultural touchstones: does anyone else remember the WigWag bar? It was a long, thin chocolate bar that consisted of caramel shaped in a lattice pattern, covered with chocolate. I used to buy them at the tuck shop at the Hamilton YMCA.

The tuck shop is something that Catherine and I share: we both had tuck shops figure prominently in our childhoods, hers at summer camp, and mine at both summer camp and at the YMCA. I’ve met a lot of people, though, who look at me strangely when I start talking about tuck shops (or about “tuck,” the products they sell), so I gather the term is not universal.


hannah's picture
hannah on July 18, 2003 - 12:19 Permalink

Wig Wag bars were the #1 choice at the tuck shop at my school (open 10.30 — 12.30 Wednesdays and Fridays behind the library), run by the sixth formers. If you weren’t in with the right lot you never made it to the front of the queue before they sold out of Wig Wags. Consequently I would often carry two school bags home — mine, and the sixth former’s who lived up the road.
Cadbury Flakes are the second choice.

Rob MacD's picture
Rob MacD on July 18, 2003 - 13:28 Permalink

To me, the WigWag always seemed to be stale. Too dry, too hard and too thin. I never heard of ‘tuck’ until my son went to camp two years ago. When I was young, the camping I did involved Scouts, and I believe they used a different term for the tuck shop. I believe we bought our Scout camp treats at the Quartermaster Store.

Alan's picture
Alan on July 18, 2003 - 13:31 Permalink

Wig-wags were good but a hazard to anyone with a mouthful of fillings. I was more of the butterfingers and crispy crunch addicted set, the latter by honest means. My mom’s little sister came over to Mississaguga and lived with us when I was a little kid and worked in the Neilsons factory in Toronto. Every Friday she came home with a box of broken chocolate bars.

We had tuck shops in Ontario (where I lived until 7) and I think it was definately the folks nkew growing up in Scotland if only proven by the Tuck cracker which has a pound of butter and a pound of sulphites in each little biscuit.

Peter Rukavina's picture
Peter Rukavina on July 18, 2003 - 15:39 Permalink

On special days in the summer vacation, I used to ride my bike over to the Tally Ho and buy a bag of chips, a drink, and a “Four Flavours” chocolate bar. The Four Flavours was the best chocolate bar ever; that said, I can’t for the life of me remember what the four flavours involved were. Basically it was like a Caramilk bar, but with four different fillings.

It was on those trips to the Tally Ho that I also experienced “Pop Rocks” and the Grape and Orange flavours of potato chips, perhaps the most ill-conceived, short-lived snack products ever.

Alan's picture
Alan on July 18, 2003 - 15:42 Permalink

One was vanilla (off white cream), one was chocolate fudge (dark brown cream) and one was the caramilk. I can’t recall the third. I am, by the way, not a chocoholic. The concurrent first attempt at Pizza chips was pulled along with the fruit flavoured ones. Talking grade 4 to 6 or so which puts it around ‘73.

Peter Rukavina's picture
Peter Rukavina on July 18, 2003 - 15:45 Permalink

I would be remiss if I didn’t include a mention of the MoJo here. As I recall, the MoJo was a small non-gum candy, more like a “chew” than anything, about the size of a small pencil eraser. Many flavours. They used to sell for a penny. My swimming instructor at the YMCA, Cam, taught us to tread water for a long time by offering to buy us a MoJo for every extra minute we treaded. I think I made it to 9 MoJos.

Deane's picture
Deane on July 18, 2003 - 15:58 Permalink

There was a suspiciously familiar candy bar in California called the Marathon Bar. The description you give is exactly the same. Take a look here:


heather m's picture
heather m on July 18, 2003 - 16:30 Permalink

Tuck Time” is a very happy memory for me from camp as a kid. Does the word originate from prison?

Peter Rukavina's picture
Peter Rukavina on July 18, 2003 - 16:56 Permalink

From Webster’s Revised Unabridged Dictionary (1913): 5. Food; pastry; sweetmeats. [Slang] —T. Hughes.

Sandy's picture
Sandy on July 18, 2003 - 17:08 Permalink

I have not thought about the wig wag bar in over 20 years. I used to love them! The girl guide camp near
Murray River had/has a tuck shop. As I was a sugaraholic I think that was my favorite time at camp, “tuck time”. Pop rocks and four flavours were also favorites of mine.

Peter Rukavina's picture
Peter Rukavina on July 18, 2003 - 17:13 Permalink

The other thing I remember from the tuck shop was very, very thin spaghetti-like black licorice. Brother Mike and I used to buy this on the way to the Canada Coachlines bus back home from the YMCA on Saturday afternoons. On cold winter days, the licorice would freeze. This is the only sort of licorice I’ve ever enjoyed eating; the “nibs” and “twizzlers” of today taste like mildly flavoured soap to me.

Dave Moses's picture
Dave Moses on July 18, 2003 - 17:39 Permalink

It’s three hands high, wigwag wigwag
It’s three hands high, wigway wigwag.
wig wig wig wigwig wag!”

Alan's picture
Alan on July 18, 2003 - 17:42 Permalink

Wheren’t they shoelaces or something like that. Stung like hell when someone whipped your are with them.

Oliver B's picture
Oliver B on July 18, 2003 - 17:44 Permalink

Could it be this WigWag is what in the states was sold as the “Marathon” Bar?

Alan's picture
Alan on July 18, 2003 - 17:48 Permalink

The wig wag ads also featured the “arm wave” pre-break dancing.

Peter Rukavina's picture
Peter Rukavina on July 18, 2003 - 17:53 Permalink

This store in Calgary [warning: hideously complicated HTML] sells a Curly Wurly, formerly Wig Wag. And this page contains a photo of a Curly Wurly, which looks pretty much like a Wig Wag. And Pete’s Frootique sells Curly Wurly bars. So close I can almost taste them.

Peter Rukavina's picture
Peter Rukavina on July 18, 2003 - 17:57 Permalink

I just emailed a query to Cadbury in the UK asking about the Wig Wag vs. Curly Wurly. Their web form returned the following: “Your query is being processed and you can expect a response in due course.” That’s very polite.

Oliver B's picture
Oliver B on July 18, 2003 - 18:00 Permalink

Was the Wig Wag made by Cadbury?

Peter Rukavina's picture
Peter Rukavina on July 18, 2003 - 18:05 Permalink

Was the Wig Wag made by Cadbury? Yes.

Wayne's picture
Wayne on July 18, 2003 - 19:13 Permalink

Cadbury Flake bar was a loser for Cadbury-Schweppes. (Later Neilson-Cadbury) Anybody remember the Molly-O bar? Malted Milk was big 40 years ago. Never liked Big Turk bar. Lace Licorice was available in my day in Red, Black and Green. Ganong Nougatine chocolates are still my favourite.

Alan's picture
Alan on July 18, 2003 - 19:26 Permalink

Ganong coconut bars — Mounds? — are the best. This is subject to my allergy which makes them, Mars bars and most other candies go down like a shot of whiskey. I thought most of my life that was part of the benefit.

Cynthia's picture
Cynthia on July 21, 2003 - 03:49 Permalink

All I’m saying about nostalgic candy is, giant sweet tarts used to make my tongue bleed.

Mandy's picture
Mandy on July 21, 2003 - 07:14 Permalink

Green Showlaces are the best, my all time personal favourite. Do yourselves a favour and get some. Yum.

Wayne's picture
Wayne on July 22, 2003 - 01:30 Permalink

What would you do-o-o for a Klondike Bar!” What a great commercial!

Mel's picture
Mel on September 28, 2003 - 03:25 Permalink

Does anyone remember the chocolate bar (or if you’re American, the “candy” bar) called Cuban Lunch? Chopped peanuts in a small rectangular chocolate slab in a red cupcake-like paper cup and clear cellophane? Or The Cherry Blossom? (I think they still make those, they’re just much smaller). And the Neilson “Treasure Chest” chocolate bar — 6 or 8 different fillings in different shaped pockets of chocolate? And the “Rum and Butter” choc bar? Or Pixie Stix? (not a bar, but a sour Kool-Aidy type powder in striped paper straws?) They just don’t make candy like they used to — sigh…

Peter Rukavina's picture
Peter Rukavina on September 28, 2003 - 04:38 Permalink

I was hitchhiking along Highway 401 from Toronto to Peterborough once with a friend, and we got dropped off, in the rain, in front of the Cadbury plant in Oshawa. Because it was raining, and because we were hungry, we went in the front door and into the receiption area to see if they offered free samples. They did: Rum and Butter chocolate bars. I think we had two or three each. That was the only time I ever had that product. I imagine in todays Puritan times it wouldn’t pass muster as a chocolate bar.

An old girlfriend of mine was a big fan of chocolate covered cherries. Once, when she was feeling down, I went out and bought her a Cherry Blossom. She almost had a nervous breakdown as a result: it turns out she didn’t consider Cherry Blossoms to qualify as bona fide chocolate covered cherries, and, what’s worse, her recently-ex-boyfriend had made the same mistake at a particularly difficult time in their relationship. I didn’t make that same mistake twice. But in a way it was the begining of the end for us.

Wayne's picture
Wayne on September 28, 2003 - 11:40 Permalink

Some are called “chocolate bars” because they contain so much cocoa…if not, they must be labeled “candy bars”. Check out the labels on your favourites and see for yourself.

Alan's picture
Alan on September 28, 2003 - 14:18 Permalink

I stopped at Smith’s Falls yesterday and took the familial chocoholics to the Hersey’s factory where they went nuts. The only thing I was looking for was the Lowney’s Cherry Blossom four-pack ($2.15 at the outlet). The chocolate is amazingly good when it is fresh. Anyway, as I think I have said here before, the best brand no longer in production must be the Peach Blossom, the 1950’s package for which which they have on display. I am sure it was discontinued before I was born but I cannot imagine why.

Dean Johnny's picture
Dean Johnny on October 4, 2003 - 04:57 Permalink

I have been searching for Cuban Lunch for about three years now. I am from Duncan B.C. but reside in Washington State. I always purchased enough Cuban Lunch to get me to my next trip home (2 cases) which I rarely shared beyond our house hold. Suddenly I could not find any, it has been about four years now. Does anyone know where I can find them.

Jeff's picture
Jeff on October 22, 2003 - 22:51 Permalink

Thanks for the information on the Curly Wurly. This past summer a bunch of us were reflecting on our youthful glory days and Wig Wags came up with mouth watering results. As there were none about at the time we had to make do with 18 year old Scotch.

Shauna's picture
Shauna on December 16, 2003 - 00:36 Permalink

I remember the “Liquid Four Flavour Bar” well. There was 2 squares of chocolate… 2 squares of vanilla… 2 squares of carmel… AND 2 squares of “Bordeaux” which in my opinion was the Best flavour of the four. I STILL miss that chocolate bar… it was my all-time favourite.

Joanne's picture
Joanne on January 13, 2004 - 06:55 Permalink

I came across this site because I have had a craving for a four flavours chocolate bar for a few years now. Finally decided to search the net and see if I could find any information on them, if they are still made or not? But I guess not by the sounds of things. They were my favourite chocolate bar. I always loved the mojo’s that someone was talking about. Does anyone remember a frozen popsicle that was actually made of orange juice?

ktelqueen's picture
ktelqueen on January 21, 2004 - 02:58 Permalink

I was a huge candy fan as a kid in the 70’s in Dartmouth,Nova Scotia(Canada).Wigwags were awesome except when we tried to eat them at the beach-the chocolate would always melt off of the caramel.I totally loved mojo’s,poprocks,garbagecans, and bottlecaps to name a few.Does anyone happen to remember Squareboys?They had a graham wafer base covered by bumpy marshmallow with a chocolate coating flecked with nuts.The box was usually blue and they came individually wrapped,circa ‘75.Bar Six,Charleston Chew,Danish and mini Club Bars are also vivid in my memory.

ktelqueen's picture
ktelqueen on January 21, 2004 - 03:26 Permalink

I forgot to mention Maple Buds-yummy..and yes,I totally remember Rum and Butter,Treasure Chest and pixie stix for sure!How about candy wax with liquid inside!

Sean's picture
Sean on January 23, 2004 - 02:19 Permalink

Wayne…my father was a HUGE MOLLY-O fan, and I have been searching high and low for anything about, on, or related to MOLLY-O…if you or anyone out there can enlighten me or know where else I can look, I would sure appreciate it!

Steve's picture
Steve on January 28, 2004 - 15:45 Permalink

Does anyone remember the “Danish” chocolate bar? I think it was made by Neilson in the 1970’s. It was like a Sweet Marie (wafer, surrounded by caramel & nuts), but instead of a chocolate coating, it had this psychadelic pink coating.

Steve's picture
Steve on January 28, 2004 - 15:48 Permalink

Re: my last posting. Sorry — it wasn’t like Sweet Marie — it was like Mr. Big.

Carol's picture
Carol on February 11, 2004 - 02:43 Permalink

It was long flat chewy sweet caramel with a pattern to it… about 8 inces long and very very thin but very very yummy…….. i ate them lots as a kid.

Shannon's picture
Shannon on February 19, 2004 - 23:37 Permalink

I was amazed to find this and other postings about the Wig Wag bar. I remember its flakey chocolatety outer coating and the wonderful lattice caramel inside. I was never allowed to eat that one in the car, or living room. That was a skating rink, kitchen table bar, and it was heaven. PURE HEAVEN. I hear there is a similar bar that is called a “Curly Wurly” but from what I hear its not “exactly” what people want.

ktelqueen's picture
ktelqueen on March 1, 2004 - 05:44 Permalink

ok,that’s hilarious..love the skating rink/kitchen table bar comment shannon!

rita campbell's picture
rita campbell on March 12, 2004 - 18:21 Permalink

Does anyone remember the danish bar, it had white
chocolate with a zigzag line of dark chocolate.
Is Cadbury ever going to make them again?

Brent's picture
Brent on March 16, 2004 - 22:33 Permalink

If anyone from either of the BIG 4 chocolate bar companies ever reads this site, have you considered joining in on the ‘retro’ and ‘vintage’ marketing success ? Bring back the Wig Wag, etc. and target to both kids AND their parents as a limited edition and see how they sell.

Scott's picture
Scott on March 23, 2004 - 04:31 Permalink

Does anyone know when or why the “Four Flavours” went out of production.I have visited sites where people have massive candy bar wrapper collections,but they don’t have that gem…

rsimpson's picture
rsimpson on March 23, 2004 - 12:39 Permalink

Speaking of flaorful things long lost — Peake Freens used to make a hard bisquit in different shapes and was iced in different pastel colours. I believe they were called Playbox, I’m sure there are still some cookie tins around at the cottage from 40 years ago. I can still remember the flavour and snap.

Leo C.'s picture
Leo C. on March 23, 2004 - 21:35 Permalink

I miss the four flavours bar as well
remember the Cuban lunch as well -it seemed to slowly disappear

I remember buying a Five Star bar which was kind of chewy in an Eat More sort of way except it may have also had rice crisps and was wrapped in chocolate -remember buying it around 1970 or so at Roy White’s store in Souris

Chocolate companies take note they should bring back some
classics and see what happens
— Treasure chest was also great except for the Turkish jelly part

Kelly's picture
Kelly on March 26, 2004 - 04:04 Permalink

I was wondering if anyone knows who made the wigwag bar?? This bar has been a childhood favorite and comes up in many conversations from time to time.. They really need to bring this back for all of us die hard fans!!! So glad to read that others enjoyed this wonderful bar..

Art's picture
Art on March 26, 2004 - 15:23 Permalink

Five Star was my absolute favorite bar growing up — every Saturday I would buy one with my allowance! No one I talk to seems to remember it, so nice to see that I wasn’t crazy — it really did exist. Would LOVE to have one of those again!

Aqua's picture
Aqua on January 17, 2016 - 14:42 Permalink

Cadbury still makes 5-star... you can order from Amazon!

retrocandygurl's picture
retrocandygurl on April 1, 2004 - 05:51 Permalink

Just came back from a trip to a wonderful retro candy store in Burlington Ontario. It has all your retro fav’s from the 60’s and 70’s as well as a huge assortement of imported candy from the U.K. there website is just in process of being constructed but its called bigsweet.com they will ship orders in Canada. I loaded up on curly-wurly(wig-wam)pixie stix, pop rocks(the original ones) wax lips, klondike gum,lemon heads, bassets jelly babies from england,likamade,the chocolate ciggies in the realistic packs,but alas….no mojo’s!! they had tons of other stuff including chocholate bars i havent seen in years. check it out. I have also discovered many online retro candy distributors that have old fav’s, just do a google search on retro candy. Happy hunting, im off to reminisce…

Pam Clarke's picture
Pam Clarke on April 20, 2004 - 14:05 Permalink

Oh, man, I had totally forgotten the Wig Wag — and it was sooooo good! I found this site while searching for the Bar Six, which I have been craving lately for some strange reason — haven’t had one in like 20 years!!! I was starting to wonder if I had made the whole thing up, because a bunch of peope that I mentioned it to didn’t even remember the Bar Six.

Glad to see the retro candy craving is alive and well (and that it’s not just me!!).