Who reads The New Yorker?


Oliver B.'s picture
Oliver B. on July 30, 2003 - 21:26 Permalink

What do you suppose the “Outside usage” is that they refer to among the stats?

Chris Corrigan's picture
Chris Corrigan on July 31, 2003 - 07:33 Permalink

Outside usage is the other products that New Yorker subscribers use, or visit, or subscribe to or give money to.

The thing I’m curious about is why the gender stats don’t add up to 100%…hmmm. By my calculation, 11% of New Yorker readers have no gender. Talk about niche marketing.