This Website Gets Smaller

Continuing the dance of procrastination this week, this website sports a new, lean look today.

Fringe benefits: site loads faster, site can be viewed on anything from a modern web browser, to a cell phone, to a 1978 Ford F100 pickup truck. And there’s a lot less to distract the eye from the body copy. A lot less.

There are still some rough edges around the periphery; these should be addressed by the end of the day.


Johnny's picture
Johnny on December 28, 2002 - 01:12 Permalink

Bring back the yellow!

Ken Williams's picture
Ken Williams on December 28, 2002 - 04:20 Permalink

Simplify the world!
Damn the Mystifyers!
Just the content please.

Andrew Chisholm's picture
Andrew Chisholm on December 28, 2002 - 10:12 Permalink

The old site rules, bring it back… But keep this one too… For thous of us who might wanna read your site over a cell phone or a dial up connection.

I hope I did not sound really straight forward and rude… If I did I’m sorry.

Jevon's picture
Jevon on December 28, 2002 - 15:56 Permalink

I like this one (Your designs of old were great too).

But I guess I even like my own temp-designed blog. Which sports a “hot” red stripe at the top. ;)

Wayne's picture
Wayne on December 28, 2002 - 16:12 Permalink

Like any true Islander, I dislike change!
Happy New Year, all!

Stephen DesRoches's picture
Stephen DesRoches on December 28, 2002 - 19:01 Permalink

Wow, talk about surprise when I hit the site today. Not sure how to respond with first impressions but as an overall, I like the new site. It’s right to the point, what the users come to see. My only issue would be the lack of navigation.

I don’t miss the yellow at all although I didn’t mind the previous site either. Yellow was always the first thing that came to my mind when I though of reinvented.

Oliver Baker's picture
Oliver Baker on December 29, 2002 - 00:01 Permalink

I’ll have to reflect on how the austere look affects my experience. Meanwhile, how it affects my browser (Netscape

Oliver Baker's picture
Oliver Baker on December 29, 2002 - 00:02 Permalink

and I only see half a logo

Peter Rukavina's picture
Peter Rukavina on December 29, 2002 - 04:01 Permalink

Oliver: Netscape should work much better now (spacing more sane, and logo in its full glory). Yellow-lovers: too much yellow can drive you crazy. Jevon: double-posting is now harder.

Oliver Baker's picture
Oliver Baker on December 29, 2002 - 05:58 Permalink

Indeedy, all seems well through my Netscape glasses. Meanwhile, I promised my deeper thoughts (such as they are) and they are as follows: I liked the old page, which being more elaborate had the advantage of enabling more Rukavinian stylishnesses, but I like the new spare look too, and I think it’s better for your content. The look before was more “magazine,” while the look now is more “wire service”—and feels more temporal and dynamic. The old look had more of a billboard quality.

Jevon's picture
Jevon on December 29, 2002 - 06:04 Permalink

Peter: They will find a way.

Oliver Baker's picture
Oliver Baker on December 29, 2002 - 06:09 Permalink

That said, I think the old design was better for promoting your company (“About Reinvented”, and your bio page). When you tell ‘em you’re into simplicity and iconoclasm, I presume you don’t want them to conclude you’re opposed to icons and color all together, which it seems they might.

Wayne's picture
Wayne on December 29, 2002 - 14:56 Permalink

Jevon…Superior intellect always requires a good challenge,n’est pas? In future, I will try to make everybody’s life a little better and avoid the refresh button. I wish all our problems were as petty…

Steven Garrity's picture
Steven Garrity on December 29, 2002 - 17:41 Permalink

Don’t make to many changes based on first-impression subjective feedback.

One criticism: You are commiting one of Jakob Nielsen’s Top 10 mistakes of web-design of 2002: Mailto Links in Unexpected Locations.

Peter Rukavina's picture
Peter Rukavina on December 29, 2002 - 18:05 Permalink

I wouldn’t be entirely satisfied if I hadn’t offended Jakob Nielsen in some way.

Jevon's picture
Jevon on December 29, 2002 - 18:13 Permalink

I agree, and a mailto here and there is a fine way of doing it. ;)

The other solution, when allowing communication between users (when no profile exists) is to bring the user to a mailer form. Which would not be entierly expected either.