Visual Identity Crimes

Old IslandTel Identity
Old Identity
New IslandTel Identity
New Identity

I happened upon a rare Island Tel truck sporting their old visual identity (brown, white and orange, with a classic logo incorporating a old-style dial telephone). Seconds later, I passed a truck sporting their new identity (white, orange and green, with generic spinning globe logo). Why don’t they realize that their old identity was much more distinctive and compelling than their new one?