 Old Identity |
 New Identity |
I happened upon a rare Island Tel truck sporting their old visual identity (brown, white and orange, with a classic logo incorporating a old-style dial telephone). Seconds later, I passed a truck sporting their new identity (white, orange and green, with generic spinning globe logo). Why don’t they realize that their old identity was much more distinctive and compelling than their new one?
About This Blog
I am Peter Rukavina and this is my blog. I am a writer, letterpress printer, and a curious person.
To learn more about me, read my /now, look at my bio, listen to audio I’ve posted, read presentations and speeches I’ve written, or get in touch (peter@rukavina.net is the quickest way).
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