Torino Colors

From Pedro comes a pointer to Torino Colors:

Torino colors rappresenta un caso unico di mappatura urbana cromatica complementare a quella toponomastica. Un criterio intuitivo con cui è possibile orientarsi all’interno della città, migliorandone la fruizione, da parte di chi la vive, permanentemente o occasionalmente. Un unicum, ambizioso ed impegnativo, ma con ricadute, per l’immagine interna ed esterna della città, sicuramente straordinarie.

Or, for those of you not familiar with the Italian:

Torino Colors Map

As Pedro describes it:

The Torino Colors project aims to change the way we navigate a city, the image I’ve reproduced here is the colored map for the Torino city in Italy. The idea behind it is very simple:
STEP 1: pick a color for each region of your town.
STEP 2: paint all the city appliances and structures (like trash bins, light posts, sign holders, etc.) with the corresponding color…
With a little twist and it’s here that this idea really get interesting:
STEP 3: As soon as you start moving in any direction, you add some blending to starting color, or simply put, when you walk in any certain direction towards another part of the city, the color will react to your movement and start to blend with the color selected for the region where you’re headed.


Rob L.'s picture
Rob L. on March 28, 2008 - 15:39 Permalink

Interesting concept, but useless for the color challenged, like myself who can barely tell the difference between a red and a yellow traffic signal.

Pedro Cust's picture
Pedro Cust on March 28, 2008 - 17:22 Permalink

True, but the fact is that I see it as an add on, not something that you would enforce alone, still I think it’s a great idea :)