Tod recommends a service called trackitback that’s sort of like “War Amps Key Tags for technology stuff.” I just placed my order: I’m going to stick them on my iBook, my phone, my digital camera, the router I carry around when I travel and more. Maybe I’ll even stick one on Oliver.

Marketing cost for trackitback? $0. They just did what they said they were going to do for Tod, and the blogosphere did the rest.