Swedish for common sense?

Peter Rukavina

This from the IKEA website:

Who owns the IKEA Concept?
IKEA retailing, with its Swedish roots, is based on a franchise system. Inter IKEA Systems B.V., located in Delft, The Netherlands, is the owner and franchisor of the IKEA Concept. IKEA stores are operated by a number of different franchisees in 29 countries.

I’d been living under the impression that IKEA was a Swedish company. Indeed wasn’t their moto once “IKEA: Swedish for common sense?”

Add new comment

Plain text

  • Allowed HTML tags: <b> <i> <em> <strong> <blockquote> <code> <ul> <ol> <li>
  • Lines and paragraphs break automatically.

About This Blog

Photo of Peter RukavinaI am . I am a writer, letterpress printer, and a curious person.

To learn more about me, read my /nowlook at my bio, listen to audio I’ve posted, read presentations and speeches I’ve written, or get in touch (peter@rukavina.net is the quickest way). 

You can subscribe to an RSS feed of posts, an RSS feed of comments, or a podcast RSS feed that just contains audio posts. You can also receive a daily digests of posts by email.

Search