Jenny Nicholson’s The Spectacular Failure of the Star Wars Hotel is an epic 4 hour video that I came to via the side door of a leadership coaching firm, which used it to frame a business allegory:

Jenny Nicholson’s epic “The Spectacular Failure of the Star Wars Hotel,” … breaks down in microscopic detail her visit to Disney’s Star Wars: Galactic Starcruiser … While it highlights a litany of problems with the hotel itself, the video can also be viewed as a diagnosis of the entertainment industry’s current ills writ large … And she does this against a backdrop of stuffed animals and while wearing various costumes, including, at one point, a giant suit resembling a Porg.

On the surface, this is a 20-part series about super-fans and the corporations who fail them. But under that, if you’re paying attention, is an MBA without any student debt. Here’s the wild part. We’ve been watching the video at 1x. It’s four hours long! And when we tried to put it at 1.25x, we had to slow it back down.

I’m 60 minutes in so far. Nicholson is a compelling screen presence, her research and level of detail is awe-inspiring, the story of the ill-fated “immersive hotel” is bizarre and interesting in all the right ways. The result is something that I can’t stop watching.