Simple Shoes

Although I gave myself over to the Camper religion last fall, I still have a soft spot in my heart for Simple shoes. They unveiled a new website today and that’s a Good Thing because their old website was more like a television commercial than a website.

Simple has realized that the role of a website is to tell people about their products, not to sell them on the lifestyle that they want to tie their products to. The new site is, err, simple, quick to load, and makes it easy to buy their shoes.

My favourite sentence on the site is in the description for their Deco Thong: “Masculine thong available in earthy leathers.” I don’t know what that means, but it sounds awfully alluring.


Cameraguy's picture
Cameraguy on March 9, 2003 - 12:36 Permalink

Have you ever found Simple shoes available in Canada? I WANT Simple Shoes!

Peter Rukavina's picture
Peter Rukavina on March 9, 2003 - 17:48 Permalink

Dave’s Cave (RIP) used to sell Simple, as did the large sporting goods store in the Charlottetown Mall, but neither do now. I bought one pair on Barrington St. at a now defunct store, another pair by mail order from Mortt’s Shoes in New Hampshire, and, most recently, a pair from a shoe outlet in downtown Seattle. Retail is their weakest channel, even in the US. Perhaps that’s why they needed a new website?