Although I gave myself over to the Camper religion last fall, I still have a soft spot in my heart for Simple shoes. They unveiled a new website today and that’s a Good Thing because their old website was more like a television commercial than a website.
Simple has realized that the role of a website is to tell people about their products, not to sell them on the lifestyle that they want to tie their products to. The new site is, err, simple, quick to load, and makes it easy to buy their shoes.
My favourite sentence on the site is in the description for their Deco Thong: “Masculine thong available in earthy leathers.” I don’t know what that means, but it sounds awfully alluring.