Selling Calm

What the Formosa Tea House is selling is calm. They have the market to themselves: everyone else is selling convenience and stimulation.


Jevon's picture
Jevon on October 31, 2003 - 19:43 Permalink

Funny you should write that; I am going over there right now for a change of venue to relax a bit.

Rob Paterson's picture
Rob Paterson on November 1, 2003 - 12:12 Permalink

I think that most of us have forgotten that eating out is primarily a social experience and that the core of a good restaurant is how well they pull off a particular experience — in this case “calm” — rather than a mechanistic delivery of food/fuel to your table.