Select Impulse Items

I love it when internal names for merchandise leak out into public signage, as happened in this sign at Michaels in Charlottetown. I’m not entirely sure what “impulse” items means – are they things we’re to buy on impulse? In this case it was a variety of projects ranging from monogrammed coasters to little notebooks. Stocking stuffers if it were Christmas time. Michaels, by the way, despite being a multinational crafts supply giant, is also one of the most interesting stores you’ll ever visit: if you ignore the pre-created “scrapbooking” materials you’ll find a cavalcade of things you can use to make, well, whatever. It’s the perfect place for a letterpress printer looking for new things to print on.