Searching for Air Canada

Peter Rukavina

If you do a Google search for ‘air canada seat sale’, this is what you’ll see:

Clients often ask me how they can improve their Google search results ranking: I always tell them to simply write about what they do, using commonsense language. If you’re going to have a seat sale, for example, don’t title your page “New International service System-wide seat sale now on!”

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About This Blog

Photo of Peter RukavinaI am . I am a writer, letterpress printer, and a curious person.

To learn more about me, read my /nowlook at my bio, read presentations and speeches I’ve written, or get in touch (peter@rukavina.net is the quickest way). You can subscribe to an RSS feed of posts, an RSS feed of comments, or receive a daily digests of posts by email.

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