After sitting with this coffee bag design for a while, I reconsidered the layout, moved the type around, and ended up with this for the final design:
(I don’t know my my camera took a photo that makes the type appear to glow, but it doesn’t).
I like this design much better: it elevates the Y&TKB to prominence, fills up what otherwise would have been a vast expanse at the bottom of the bag, and leaves a pleasant amount of whitespace around the quote1 (which comes from All About Coffee, digitized by Project Gutenberg).
And it just looks better in that way that things do.
They’re off the press and drying as I type.
1. Here’s the complete sentence, if you’re interested:
Good coffee, carefully roasted and properly brewed, produces a natural beverage that, for tonic effect, can not be surpassed, even by its rivals, tea and cocoa. Here is a drink that ninety-seven percent of individuals find harmless and wholesome, and without which life would be drab indeed—a pure, safe, and helpful stimulant compounded in nature’s own laboratory, and one of the chief joys of life!