In light of that, here’s an interesting comment from my travel agent:
It seems that everyone is finding Jetsgo better than AC, their fares most of the remainder of the summer seem to be higher than AC and they are still getting the bookings. Hope the momentum carries them through the winter!
JetsGo’s genius, then, is having the perception of being cheaper with the reality of being better. Air Canada can’t compete with that: they have the perception of being more expensive with the reality of offering poorer service.