The first New York City restaurant I fell in love with served only one thing. I had not known this was a possibility. I had never encountered a restaurant that did not require me to make any decisions at all. Here is how it worked: You showed up at dinnertime. You got dinner. You didn’t have to take responsibility for your choices, because there were no choices. I felt like a very sophisticated baby. What I mean is, it was perfect.
Confronting the tyranny of choice is an unrealized opportunity in all manner of venues, from restaurants to bookstores.
Indeed, my favourite section of The Bookmark is the “Staff Picks” section (one of my as yet unrealized business ideas is a bookstore that sells just one book).