Mott’s Natural Style Apple Juice

You can now purchase Mott’s Natural Style Apple Juice at the Atlantic Superstore (but not at Sobeys) in Charlottetown. It’s 100% juice, not from concentrate. The difference between this apple juice and regular old apple juice is analogous to the difference in orange juice between drinking Old South and drinking Tropicana. It’s great stuff.

While on the subject of Tropicana: pay attention when buying their products. While their orange juice is not-from-concentrate, many of their juice blends, which come in similar packages and are sold in the same area, are from concentrate.

Interesting historical note: Tropicana used to be a unit of Seagram Co., controlled by the Bronfman family. The Bronfmans funded the CRB Foundation Heritage Project, and one of the projects funded by the Foundation was the National Heritage Fair. When the Fair was held here in Charlottetown in 1995, the Word Came Down from On High that the cafeteria needed to provide only Tropicana-brand juices to the participants.

Here is an old page about the 1995 Heritage Fair season. The map of PEI was ripped directly from I know this because it was one of the first graphics created for the site. It’s an ugly mottled map. And for a while you could find everyone and their uncle ripping it off to use on their websites. Thankfully, better tools, and better maps. came along, and this outpost is one of the few places the map remains.


Lana's picture
Lana on March 21, 2003 - 14:49 Permalink

I worry about things that are called “natural style”. Why not just “natural” instead of apple juice in the style of nature? You know?

Peter Rukavina's picture
Peter Rukavina on March 21, 2003 - 17:11 Permalink

I just checked the container. Although the website says “Natural Style,” the container itself just calls the apple juice “Natural Apple Juice” and the ingredients read simply “Apple Juice.”

Lana's picture
Lana on March 21, 2003 - 17:25 Permalink

Phew. Good thing. You may have been drinking “I can’t believe it’s not butter” apple juice!

Kevin's picture
Kevin on March 23, 2003 - 00:23 Permalink

Pete, mention of the fair brings up this memory:

The National Heritage Fair was a seminal point in the history of ISN.

On the strength of the effective cooperation between Island Cablevision and ISN (in response to your request for Internet services for said fair) we established a basis for cooperation which ultimately led to successful negotiations with Eastlink for Canada’s first broadband network access agreement with an independent ISP.

That’s how ISN was able to begin selling high speed service.

The negotiations began almost immediately following that fair and concluded just a little less than six years later. When they began the technology was still 2.5 years from its first test deployments (gotta think ahead!).

brittanie's picture
brittanie on November 2, 2004 - 20:35 Permalink

i like apple juice but if the label says no concentrate then that should be true.