My friend Rob Paterson writes about a new course he’s teaching at UPEI and says its premise is, in part:
The foundation of mass media is eroding rapidly. The channels that mass media rely on are being disintermediated by direct web channels or by other media. Brand power is leaving the corporate centre and is being replaced on the web by the voice of the consumer. Trust in corporate and government leaders is falling. Customer attention, buffeted in a maelstrom of advertising noise, is falling.
And then, later on:
This course will justify this claim and will take you inside the minds and behind the actions of the revolutionaries. You will not only see what is going in real time, you will meet and talk to the key figures. You will be among the few who know that is going on.
I see a disconnect here.
Rob is positing that the elites are dying out, and that we can all go P2P. The “corporate centre” and “brand power” are out.
And yet Rob is suggesting that you come into the brand-powered corporate centre (UPEI) with him to join an elite bunch of “the few who know that is going on.”
Rob’s course seems, thus, to be a mediated approach to learning about disintermediation.
If the disintermediated webloggy future is so great, why do we need UPEI? Why do we need Rob?