At an impromptu dinner in Massachusetts on Sunday, Nathan questioned my Facebook aversion by suggesting that I was ignoring the one social network that actually seemed to be popular. After fumbling with some logic about how I preferred my social networks to knit me to friends I seldom saw otherwise (like those who live in Denmark), I realized there was some truth in what he was saying: if this is, to some extent, my “field,” then it’s foolhardy to ignore Facebook.
So after opting in and out several times over the past year, my Facebook account is now back in business, and I’ve jumped from having 4 “friends” to having 108 in the space of a few days (man Leo Cheverie knows everyone!).
In the process, I’ve actually re-connected with some lost souls, which has been nice. So far I think the killer feature of Facebook is simply the fact that it makes “building your network” so darned easy (that makes it the most annoying feature for some, of course, given the associated flood of friend requests the result).
I’m still conflicted about whether there’s any long-term value in the whole “continuous partial attention” thing, but I’m suspending my disbelief long enough to hang around for a while.