Make yourself at home!

Peter Rukavina

We have entered the era where the ability to “make yourself at home” is touted as a selling feature for tea bags.

King Cole
Tea
Design

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Deconstruction: This is a box of King Cole tea, sold at a grocery store. Its tagline on the package is “Make yourself at home!”. I found this unusual because, well, what else would you do with it? Why is this a feature?

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Photo of Peter RukavinaI am . I am a writer, letterpress printer, and a curious person.

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