Listening to Ben Cerveny’s talk at reboot 7.0 last night on my iPod, I kept hearing him use the word ludic, which I’d never heard before. It means:

Ludic (adjective) means literally ‘playful’, and refers to any philosophy where play is the prime purpose of life. Ludic derives from the Latin and conotes anything that is “fun”.

This is interesting (a) because it explains the name of Ludicorp and (b) because it gives a name to the philosophy of Oliver’s pre-school.