It’s not the ink

From Indie Magonomics, written by Kai Brach, just arrived in the post from Heftwerk in Berlin, a reminder that printing in colour isn’t expensive because ink is expensive, it’s expensive because of everything else.

I’ve printed thousands of pieces from the same can of black ink that I’ve been using for a decade; I rarely use more than a dollop per job. The setting of the type, the makeready, the setting of the type for a second colour, the cleanup: those are the things that take time and thus add expense.